Smith, P. R.  1957- <br/><br/>
Marketing communications :  offline and online integration, engagement and analytics / 
P.R. Smith and Ze Zook. 
 - 6th edition. 
 - xxii, 578 pages :  illustrations (black and white, and colour) ;  25 cm 
<br/><br/> Previous edition: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This new edition takes the reader through everything they need to know about the changing face of marketing.  It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749473402 (pbk.) :  £39.99  £39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'02