TY  - BOOK
AU  - Moor,Liz
TI  - The rise of brands
SN  - 9781845203849 (pbk.) :
U1  - 658.8'27 22
PY  - 2007///
CY  - Oxford
PB  - Berg
KW  - Brand name products
KW  - History
KW  - Branding (Marketing)
KW  - Social aspects
N1  - Includes bibliographical references (p. 163-174) and index; Specialized
N2  - Brands and logos are all around us. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, 'The Rise of Brands' analyses exactly how brands develop and operate in contemporary society
ER  -