TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781483377568 (pbk.) :
U1  - 302.2'3'0721 23
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
KW  - Media Studies
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2014; Includes bibliographical references and index; Specialized
N2  - Practical in focus, full of examples and covering both qualitative and quantitative research methods, this is an approachable student introduction to research methods in both human communication and mass communication
ER  -