Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger. 
 - 4th edition. 
 - 456 pages :  illustrations (black and white) ;  23 cm 
<br/><br/> Previous edition: 2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Practical in focus, full of examples and covering both qualitative and quantitative research methods, this is an approachable student introduction to research methods in both human communication and mass communication. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781483377568 (pbk.) :  £44.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.<br/>Media Studies.<br/>Media Studies.
<br/><br/><label>Dewey Class. No.: </label>302.2'3'0721