TY  - BOOK
AU  - Essex,Andrew
TI  - The end of advertising: why it had to die, and the creative resurrection to come 
SN  - 9780399588518 (hardback)
AV  - HF5823 .E88 2017
U1  - 659.1 23
PY  - 2017///
CY  - New York
PB  - Spiegel & Grau
KW  - Advertising
KW  - Audio-visual equipment
KW  - Branding (Marketing)
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - SOCIAL SCIENCE / Popular Culture
N2  - "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish.  The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This \; "he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This \
ER  -