Essex, Andrew, <br/><br/>
The end of advertising :  why it had to die, and the creative resurrection to come / 
Andrew Essex. 
 - 220 pages ;  20 cm 
<br/><br/> "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish.  The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This \  "he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This \ 
<br/><br/><label>ISBN: </label>9780399588518 (hardback) 
<br/><br/><label>LCCN: </label>2016049623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Audio-visual equipment .<br/>Branding (Marketing)<br/>BUSINESS & ECONOMICS / Advertising & Promotion.<br/>BUSINESS & ECONOMICS / Marketing / General.<br/>SOCIAL SCIENCE / Popular Culture.
<br/><br/><label>LC Class. No.: </label>HF5823  / .E88 2017 
<br/><br/><label>Dewey Class. No.: </label>659.1