TY  - BOOK
AU  - Reic,Ivna
TI  - Events marketing management: a consumer perspective 
SN  - 9780415533584 (pbk.) :
U1  - 394.2'0688 23
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Special events
KW  - Marketing
KW  - Management
KW  - Customs and Folklore
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this book reflects the unique characteristics of marketing in the events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events
ER  -