Rural tourism and enterprise : management, marketing and sustainability /
edited by Ade Oriade and Peter Robinson.
- xxix, 253 pages : illustrations (colour) ; 25 cm.
- CABI tourism texts .
- CABI tourism texts. .
Includes QR code.
Includes bibliographical references and index.
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.