The Routledge handbook of tourism marketing / 
 Handbook of tourism marketing  Tourism marketing 
edited by Scott McCabe. 
 - 578 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> Originally published: 2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualised as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. This handbook explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781138071438 (pbk.) :  £39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.<br/>Geography.<br/>Geography.
<br/><br/><label>Dewey Class. No.: </label>910.6'88