TY  - BOOK
AU  - Macnamara,Jim
TI  - Journalism and PR: unpacking 'spin', stereotypes and media myths 
SN  - 9781433124266 (pbk.) :
U1  - 659.2'90704 23
PY  - 2014///
CY  - New York
PB  - Peter Lang
KW  - Journalism
KW  - Political aspects
KW  - Objectivity
KW  - Public relations and politics
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This text reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies
ER  -