TY  - BOOK
AU  - Swanson,Kristen K.
AU  - Everett,Judith C.
TI  - Writing for the fashion business
SN  - 9781563674396 (pbk.) :
U1  - 808'.066687 22
PY  - 2008///
CY  - New York, Oxford
PB  - Fairchild, Berg [distributor]
KW  - Fashion writing
KW  - Case studies
N1  - Specialized
N2  - 'Writing for Fashion' introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry
ER  -