TY - BOOK AU - Wenner,Lawrence A. TI - MediaSport SN - 9780203014059 (ebook) PY - 1998/// CY - London PB - Routledge KW - Sports KW - Sociological aspects KW - Mass media and sports KW - Sport KW - ukslc KW - Cultural studies KW - thema KW - Sports & active outdoor recreation KW - Media studies KW - Hospitality & service industries KW - Media, entertainment, information & communication industries KW - Popular culture KW - Sport: general KW - lcsh N1 - Includes bibliographical references (p. 282-318) and index; Also available in printed form ISBN 9780415140416; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - Edited by Lawrence Wenner, MediaSport reveals how sport and the various forms of media interact around the world. With contributions from a number of international experts this volume will be of great interest to students of sociology and culture; MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.Among the subjects covered are: * sports ethics* sport and race* sport and gender* sport and violence on television* the globalization of sports* marketing sports on the Internet UR - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203014059 ER -