MediaSport / 
edited by Lawrence A. Wenner. 
 - London :  Routledge,  1998. 
 - xiv, 336p. :  ill. 
<br/><br/>Includes bibliographical references (p. 282-318) and index. 
<br/><br/> Edited by Lawrence Wenner, MediaSport reveals how sport and the various forms of media interact around the world. With contributions from a number of international experts this volume will be of great interest to students of sociology and culture.  MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.Among the subjects covered are: * sports ethics* sport and race* sport and gender* sport and violence on television* the globalization of sports* marketing sports on the Internet. 
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<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780203014059 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Sociological aspects.<br/>Mass media and sports.<br/>Sport.<br/>Cultural studies<br/>Sports & active outdoor recreation<br/>Media studies<br/>Hospitality & service industries<br/>Media, entertainment, information & communication industries<br/>Popular culture<br/>Sport: general
<br/><br/><label>Index Terms--Genre/Form: </label>