TY - BOOK AU - Lichtenstein,Claude ED - Museum für Gestaltung Zürich, TI - Max Bill's view of things: Die gute Form : an exhibition 1949 SN - 9783037783726 (hbk.) : U1 - 745.2'074'49432 23 PY - 2014/// CY - Baden PB - Lars Müller Publishers KW - Bill, Max, KW - Industrial design KW - Switzerland KW - History KW - 20th century KW - Exhibitions KW - Art and Design KW - eflch KW - ukslc N1 - Specialized N2 - The special exhibition Die gute Form, put on by the Swiss Werkbund (SWB) at the Basel trade fair in 1949, was an event that caused a furor far beyond Switzerland's borders. The renowned architect, designer, and graphic artist Max Bill was the mastermind behind the idea and personally selected the exhibits and designed their setting. 80 exhibition panels showed consumer objects of exemplary design, from a teacup to the jet plane ER -