TY  - DATA
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
AU  - Baloglu,Seyhmus
TI  - Marketing for hospitality and tourism
SN  - 9781292156163 (ebook)
AV  - TX911.3.M3 K68 2017
PY  - 2017///
PY  - 2017///]
CY  - Harlow, Essex
PB  - Pearson
KW  - Hospitality industry
KW  - Tourism
KW  - Marketing
KW  - Travel and Tourism
KW  - ukslc
KW  - Hotel & catering trades
KW  - thema
KW  - Sales & marketing
KW  - Educational: Citizenship & social education
KW  - Hospitality & service industries
KW  - lcsh
N1  - Includes bibliographical references and index; Also available in printed form ISBN 9781292156156; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness; For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.Marketing for Hospitality and Tourism, 7/eis the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781292156163
ER  -