Exploring strategy.
- 11th edition. Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér.
- xxviii, 558 pages : illustrations (colour) ; 27 cm
Previous edition: 2013.
Includes bibliographical references and index.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Specialized.
9781292145174 (pbk.) : £49.99 No price No price
Business planning. Strategic planning. Business and Management. Business and Management.