Ferraro, Gary P., <br/><br/>
The cultural dimension of global business. 

 - 8th edition.  Gary P. Ferraro, Elizabeth K. Briody. 
 - 330 pages :  illustrations (black and white) 
<br/><br/> Previous edition: Boston: Pearson, 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It takes a unique 5-pronged approach to the study of the cultural environment of global business. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781138202290 (pbk.) :  £51.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Social aspects.<br/>Intercultural communication.<br/>Technical assistance--Anthropological aspects.<br/>Society.<br/>Society.
<br/><br/><label>Dewey Class. No.: </label>302.3'5