TY  - BOOK
AU  - McStay,Andrew
TI  - Digital advertising
SN  - 9781137494344 (pbk.) :
U1  - 659.1 23
PY  - 2016///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Digital media
KW  - Advertising
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2010; Includes bibliographical references and index; Specialized
N2  - Digital media offers exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theories, concepts and trends in the field
ER  -