TY  - BOOK
AU  - Ogilvy,David
TI  - Confessions of an advertising man
SN  - 9781904915379 (pbk.) :
U1  - 659.1'11 23
PY  - 2011///
CY  - Harpenden, Herts
PB  - Southbank Publishing
KW  - Advertising
KW  - Advertising campaigns
KW  - Management
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes index; Specialized
N2  - David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques
ER  -