Ogilvy, David, 1911-1999,

Confessions of an advertising man / David Ogilvy. - [New] edition. - 190 pages ; 24 cm

Includes index.

David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.

Specialized.

9781904915379 (pbk.) : £12.99


Advertising.
Advertising campaigns--Management.
Business and Management.
Business and Management.

659.1'11