Cornelissen, Joep,

Corporate communication : a guide to theory & practice / Joep Cornelissen. - 5th edition. - xxvi, 306 pages ; 25 cm

Previous edition: 2014.

Includes bibliographical references and index.

'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.

Specialized.

9781473953703 (pbk.) : £39.99


Communication in management.
Business communication.
Business and Management.
Business and Management.

658.4'5