Corporate communication : a guide to theory & practice /
Joep Cornelissen.
- 5th edition.
- xxvi, 306 pages ; 25 cm
Previous edition: 2014.
Includes bibliographical references and index.
'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.
Specialized.
9781473953703 (pbk.) : £39.99
Communication in management. Business communication. Business and Management. Business and Management.