TY - BOOK AU - Rayner,Jay TI - A greedy man in a hungry world: why almost everything you thought you knew about food is wrong SN - 9780007237609 (pbk.) : U1 - 641.3 23 PY - 2014/// CY - London PB - William Collins KW - Rayner, Jay. KW - Food KW - Gastronomy KW - Food industry and trade KW - Food and Drink KW - eflch KW - ukslc N1 - Previous edition: 2013 N2 - The doctrine of local food is dead. Farmer's markets are merely a lifestyle choice for the affluent middle classes. Organic has become little more than a marketing label that is way passed its sell by date. In this book the UK's most influential food and drink journalist shoots a few sacred cows of food culture ER -