TY  - BOOK
AU  - Fuller,Gordon W.
TI  - New food product development: from concept to marketplace 
SN  - 9781439818640 (hbk.) :
U1  - 664'.00685 22
PY  - 2011///
CY  - Boca Raton, Fla., London
PB  - CRC
KW  - Food
KW  - Marketing
KW  - Research
KW  - New products
KW  - Product management
KW  - Food industry and trade
KW  - Technological innovations
KW  - Technology
KW  - eflch
N1  - Previous ed.: 2005; Includes bibliographical references and index; Specialized
N2  - Incorporating the latest technologies & advances in a cohesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry
ER  -