TY  - BOOK
AU  - Bowie,David
AU  - Buttle,Francis
AU  - Brookes,Maureen
AU  - Mariussen,Anastasia
TI  - Hospitality marketing
SN  - 9781138927483 (pbk.) :
U1  - 647'.0688 23
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Hospitality industry
KW  - Marketing
KW  - Travel and Tourism
KW  - eflch
KW  - ukslc
N1  - Previous edition: Oxford: Elsevier/Butterworth-Heinemann, 2011; Includes bibliographical references and index; Specialized
N2  - Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry
ER  -