Bowie, David,  1951- <br/><br/>
Hospitality marketing. 

 - 3rd edition.  David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen. 
 - xxiii, 410 pages :  illustrations (black and white, and colour) ;  25 cm 
<br/><br/> Previous edition: Oxford: Elsevier/Butterworth-Heinemann, 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781138927483 (pbk.) :  £38.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Travel and Tourism.<br/>Travel and Tourism.
<br/><br/><label>Dewey Class. No.: </label>647'.0688