TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Harris,Lloyd C.
AU  - Piercy,Nigel
TI  - Principles of marketing
SN  - 9781292092898 (pbk.) :
U1  - 658.8 23
PY  - 2017///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2013; Includes bibliographical references and index; Specialized
ER  -