Principles of marketing.
- 7th European edition. / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
- xxiii, 675 pages : illustrations (colour) ; 28 cm
Previous edition: 2013.
Includes bibliographical references and index.
Specialized.
9781292092898 (pbk.) : £49.99 No price No price
Marketing. Business and Management. Business and Management.