Johnson, Gerry,

Exploring strategy : text and cases / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér with the assistance of Jason Evans, Clive Kerridge, Steve Pyle. - 11th edition. - xxviii, 797 pages : illustrations (colour) ; 27 cm

Previous edition: 2013.

Includes bibliographical references and index.

This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

Specialized.

9781292145129 (paperback) : £52.99


Business planning.
Strategic planning.
Business and Management.
Business and Management.

658.4'012