Exploring strategy : text and cases /
Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér with the assistance of Jason Evans, Clive Kerridge, Steve Pyle.
- 11th edition.
- xxviii, 797 pages : illustrations (colour) ; 27 cm
Previous edition: 2013.
Includes bibliographical references and index.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Specialized.
9781292145129 (paperback) : £52.99
Business planning. Strategic planning. Business and Management. Business and Management.