Hooley, Graham J., <br/><br/>
Marketing strategy & competitive positioning / 
Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. 
 - 6th edition. 
 - xv, 569 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: 2012. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781292017310 (pbk.) :  £49.99  No price  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Business planning.<br/>Target marketing.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'02