Personalisation /
Peter Beresford, with responses from Sarah Carr [and six others].
- xi, 88 pages ; 20 cm.
- Critical and radical debates in social work .
- Critical and radical debates in social work. .
Includes bibliographical references.
Personalization has become a social policy buzzword in the 21st century as many organizations move steadily away from one-size-fits-all models of service. In this provocative book, Peter Beresford is joined by other top academics to challenge the personalization agenda. Although critical of one-size-fits-all approaches, they contend that personalization turns service users into consumers who are shopping in a care market.