TY  - BOOK
AU  - Chadwick,Simon
AU  - Chanavat,Nicolas
AU  - Desbordes,Michel
TI  - Routledge handbook of sports marketing
T2  - Routledge international handbooks
SN  - 9781138823518 (hbk.) :
U1  - 796'.0688 23
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Sports
KW  - Marketing
KW  - Sport
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, this handbook explores the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, it examines theories, concepts, issues and best practice across six thematic sections - brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development
ER  -