Straight and level : practical airline economics /
Stephen Holloway.
- 3rd edition.
- Aldershot : Ashgate, 2008.
- 600 p. : ill. ; 24 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
The only objective the author has is to describe in a practical way the fundamental economic forces that underpin the commercial air transport business. Unlike the industry itself these forces change only slowly. The author pays no attention to history nor does he attempt to predict the future.