TY  - BOOK
AU  - Eyal,Nir
TI  - Hooked: how to build habit-forming products 
SN  - 9780241184837 (hbk.) :
U1  - 658.5'75'019 23
PY  - 2014///
CY  - London
PB  - Portfolio Penguin
KW  - New products
KW  - Psychological aspects
KW  - Consumer behavior
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. 'Hooked' is based on Eyal's years of research, consulting, and practical experience
ER  -