TY  - BOOK
AU  - De Chernatony,L.
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands 
SN  - 9781856177733 (pbk.) :
U1  - 658.8'27 22
PY  - 2010///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Brand name products
KW  - Trademarks
KW  - Product management
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous ed.: Oxford: Butterworth-Heinemann, 2006; Includes bibliographical references and index; Specialized
N2  - Presenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation
ER  -