De Chernatony, L. <br/><br/>
From brand vision to brand evaluation :  the strategic process of growing and strengthening brands / 
Leslie de Chernatony. 
 - 3rd edition. 
 - Amsterdam ;  London :  Butterworth-Heinemann,  2010. 
 - xvi, 376 p. :  ill. ;  23 cm. 
<br/><br/> Previous ed.: Oxford: Butterworth-Heinemann, 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Presenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781856177733 (pbk.) :  £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Trademarks.<br/>Product management.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27