TY  - BOOK
AU  - Banks,Ivana Busljeta
AU  - De Pelsmacker,Patrick
AU  - Okazaki,Shintaro
TI  - Advances in advertising research (Vol. V): extending the boundaries of advertising 
T2  - European Advertising Academy
SN  - 9783658081324 (ebook)
PY  - 2014///
CY  - Wiesbaden
PB  - Springer
KW  - Business and Management
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Sales & marketing
KW  - Market research
KW  - Advertising
KW  - lcsh
N1  - Also available in printed form ISBN 9783658081317; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013; Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9783658081324
ER  -