TY  - BOOK
AU  - Verlegh,Peeter
AU  - Voorveld,Hilde
AU  - Eisend,Martin
TI  - Advances in advertising research
T2  - European advertising academy
SN  - 9783658105587 (ebook)
PY  - 2015///
CY  - Wiesbaden
PB  - Springer Gabler
KW  - Advertising
KW  - Business and Management
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Sales & marketing
KW  - lcsh
N1  - Formerly CIP; Includes bibliographical references; Also available in printed form ISBN 9783658105570; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This title provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media; This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9783658105587
ER  -