TY  - BOOK
AU  - Okazaki,Shintaro
TI  - Advances in advertising research
T2  - Gabler research
SN  - 9783834931344 (pbk.) :
U1  - 659.1 23
PY  - 2011///
CY  - Wiesbaden
PB  - Gabler
KW  - Advertising
N1  - Includes bibliographical references; Specialized
N2  - This title provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media
ER  -