Advances in advertising research.  Vol. 2,  Breaking new ground in theory and practice / 
 Breaking new ground in theory and practice 
Shintaro Okazaki (ed.). 
 - 1st edition. 
 - xiv, 490 pages :  illustrations (black and white) ;  21 cm. 
 - Gabler research .
 - Gabler research. .
<br/><br/>Includes bibliographical references. 
<br/><br/> This title provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9783834931344 (pbk.) :  £89.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1