TY  - BOOK
AU  - Davis,Joel
TI  - Advertising research: theory & practice 
SN  - 9780132128322 (hbk.) :
U1  - 659.1'072 22
PY  - 2012///
CY  - Upper Saddle River, N.J., London
PB  - Prentice Hall, Pearson Education [distributor]
KW  - Advertising
KW  - Research
KW  - Methodology
N1  - Specialized
N2  - 'Advertising Research' provides students with the knowledge and skills they need to be successful advertising professionals in the advertising business
ER  -