Davis, Joel,  1950- <br/><br/>
Advertising research :  theory & practice / 
by Joel J. Davis. 
 - 2nd edition. 
 - Upper Saddle River, N.J. :  London :  Prentice Hall ;  Pearson Education [distributor],  2012. 
 - 608 p. ;  24 cm. 
<br/><br/> 'Advertising Research' provides students with the knowledge and skills they need to be successful advertising professionals in the advertising business. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780132128322 (hbk.) :  £62.99 0132128322 (hbk.) :  £62.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>659.1'072