Riel, C. B. M. van
Principles of corporate communication /
Cees B.M. van Riel.
- London : Prentice Hall, 1995.
- xiii,239p : ill. ; 24 cm.
Includes bibliography (p220-229) and index.
Translation of: Identiteit en imago.
0131509969 £16.95
GB9556788 bnb
Communication in management.
Corporations--Communication systems.
Public relations--Corporations.
Corporate image.
Organisations Management Communication
658.45