TY - BOOK AU - Aristotle. AU - Lawson-Tancred,H.C. TI - The art of rhetoric T2 - Penguin classics SN - 9780140445107 (pbk.) : U1 - 808.5 22 PY - 1991/// CY - London PB - Penguin KW - Rhetoric KW - Early works to 1800 N1 - This translation originally published: 1991 N2 - Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. This work is a consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill ER -