Aristotle. <br/><br/>
The art of rhetoric / 
Aristotle ; translated with an introduction and notes by Hugh Lawson-Tancred. 
 - London :  Penguin,  1991. 
 - 304 p. ;  20 cm. 
 - Penguin classics .
<br/><br/> This translation originally published: 1991. 
<br/><br/> Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. This work is a consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill. 
<br/><br/><br/>Translated from the Ancient Greek. 
<br/><br/><label>ISBN: </label>9780140445107 (pbk.) :  £9.99 0140445102 (pbk.) :  £9.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rhetoric--Early works to 1800.
<br/><br/><label>Dewey Class. No.: </label>808.5