TY  - BOOK
AU  - Flanagan,Martin
AU  - McKenny,Mike
AU  - Livingstone,Andrew
TI  - The Marvel Studios phenomenon: inside a transmedia universe 
SN  - 9781501311895 (hbk.) :
U1  - 384.8'06579493 23
PY  - 2016///
CY  - New York
PB  - Bloomsbury Academic
KW  - Marvel Studios
KW  - History
KW  - Motion picture industry
KW  - United States
N1  - Includes bibliographical references and index; Specialized
N2  - Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from 'Iron Man' (2008) to the record-breaking 'The Avengers' (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. This title evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as 'Captain America: The Winter Soldier', 'Guardians of the Galaxy' and 'Agents of S.H.I.E.L.D.', the thematics of superhero fiction and the role of fandom are considered
ER  -