TY  - BOOK
AU  - Tribe,John
TI  - Strategy for tourism
SN  - 9781910158623 (pbk.) :
U1  - 338.4'791'0684 23
PY  - 2016///
CY  - Oxford
PB  - Goodfellow Publishers Ltd
KW  - Tourism
KW  - Management
KW  - Strategic planning
N1  - Previous edition: 2010; Includes bibliographical references and index; Specialized
N2  - An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this edition covers strategic management in a variety of tourism contexts. In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment
ER  -