TY  - BOOK
AU  - Artmonsky,Ruth
AU  - Harpley,Stella
TI  - Here's to your health: fifty years of health and safety advertising and publicity 
SN  - 9780957387584 (pbk.) :
U1  - 741.6'7 23
PY  - 2015///
CY  - London
PB  - Artmonsky Arts
KW  - Advertising
KW  - Health products
KW  - Communication in public health
KW  - Art and Design
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - People, through the ages, have been bombarded with advice, direction or hard selling on ways to keep safe and sound - some of this underpinned by 'science', some just common sense, and some sheer quackery. 'Here's to Your Health,' with its focus on advertising, covers just a sample of such cajoling taking place in the first half of the 20th century - what to eat and drink, what to wear, what to use, how to behave - or not behave. It is a tale of fashionable fads, human suggestibility and social history
ER  -