Events and the social sciences /
Hazel Andrews and Teresa Leopold.
- xii, 151 pages : illustrations (black and white), maps (black and white) ; 24 cm
Includes bibliographical references and index.
As the event management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from within a socio-cultural context. This book addresses this need by being the first dedicated to the intersections between the social sciences and the emerging field of events management.
Specialized.
9780415605625 (pbk.) : £24.99 9780203070741 (ebook) : No price
Special events--Management. Social sciences. Customs and Folklore. Customs and Folklore.