Andrews, Hazel,

Events and the social sciences / Hazel Andrews and Teresa Leopold. - xii, 151 pages : illustrations (black and white), maps (black and white) ; 24 cm

Includes bibliographical references and index.

As the event management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from within a socio-cultural context. This book addresses this need by being the first dedicated to the intersections between the social sciences and the emerging field of events management.

Specialized.

9780415605625 (pbk.) : £24.99 9780203070741 (ebook) : No price


Special events--Management.
Social sciences.
Customs and Folklore.
Customs and Folklore.

394.2