TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Marketing for cultural organizations: new strategies for attracting and engaging audiences 
SN  - 9780415626958 (hbk.) :
U1  - 658.8 23
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Performing arts
KW  - Marketing
KW  - Museums
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This title presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer
ER  -