TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Entrepreneurship for the creative and cultural industries
T2  - Mastering management in the creative and cultural industries
SN  - 9781138019546 (pbk.) :
U1  - 700.6'8 23
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Arts
KW  - Management
KW  - Cultural industries
KW  - Entrepreneurship
KW  - Marketing
KW  - Art and Design
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. 'Entrepreneurship for the Creative and Cultural Industries' will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product
ER  -